Director - Performance Marketing

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. We are growing quickly in the US and India, with strong momentum in Europe and LATAM, and we are redefining how stories are created, owned, and consumed.

What sets us apart? We’re an AI-first company, leveraging cutting-edge generative AI to transform every part of our ecosystem from content creation and language localization to marketing, distribution, and monetization. Our in-house AI has already powered 10% of US revenue and is listening through original, AI-generated audio series. We’re also expanding into new storytelling formats like comics and web novels, all built on the foundation of our proprietary AI platforms.

What is the role?

The goal is to scale and optimise spend across external digital marketing channels:New User AcquisitionReducing existing user churnReactivation of Lapsed Users

You’ll own user acquisition for the region, and build the playbooks that will define how we grow, monetize, and retain users in one of our most complex markets.

What needs to be solved?

Strategy: Marketing channel strategyEvaluate channel/ campaign performance, working with the analytics and business teamsExperiment with new channels and new products from existing partnersBabysit and manage the life cycle of UA campaigns from Acquisition to Retention via different channelsManage and drive monthly ad spends, balancing performance with stakeholder expectations. A key part of this is working closely with studios and the business team to align UA strategy with product A/B testing, maintain a strong creative/playable pipeline, and leverage data analysis to drive continuous growth. Run A/B tests on creatives, campaigns, and audiencesBuild direct publisher/ network relationships where helpful and run pilot campaigns to test feasibilityTest, launch, and scale digital lead generation through programmatic buying

Execution: Marketing operationsCampaign execution. Design, set up, and optimize campaigns to drive high-quality, cost-effective app installs -tracking and improving core KPIs like CPI, ROAS, Retention, and LTVCoordinating with the creative/ production team to launch quirky, audience centric creatives/ promosWorking with the third-party agency to get all integrations completed and doing periodic campaign performance reviews.Identify and reduce fraud and misattribution across channelsAgency/ partner management

Enablers: Ensure enablement and maintenance of tracking tags across various client apps and websitesReport campaign performance weekly to the business team, forecast monthly response volume and budgets

What we’re looking for?

7-10 years of experience with strong understanding of consumer funnel, consumer cohorts and targeting; scaling consumer tech or gaming companiesMedia understanding is a primary need. Experience working with external agencies, Media Partners, Research Partners, etcWe are looking for data-driven people who enjoy solving complex problems through analytical excellence and commercial acumen. Deep experience with attribution models, funnel analysis, ROI/LTV frameworksVery strong understanding of digital tools across search. performance, social media, reach platforms, and where to use whatAbility to judge creative assets both from a brand strategy as well as aesthetic senseExperience of working across the complete marketing mix, i.e, new product launches, communication, revenue management, packaging development