Director - Growth

At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition, as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent, and intellectual humility.

What will you own Building the Social & Creator Economy Layer We are evolving from a distribution platform to a creator-led ecosystem.You will lead: Development of a Fanbase Economy where writers actively acquire and engage their own audiences Creation of a structured Writer-to-Writer community to drive collaboration, learning, and stickiness Redefinition of discovery models to improve visibility and hit velocity for emerging creators Strengthening network effects that improve retention and long-term platform loyalty The goal is to transition UGC from transactional publishing to community-driven growth

Global Expansion & Localization UGC has scaled meaningfully in Hindi. The next frontier is international growth. You will: Lead UGC expansion into the US, replicate and localize the Conversion-Acquisition-Retention flywheel Adapt incentive structures, editorial frameworks, and monetization models to local dynamics Build scalable operations across geographies This is not replication, it is strategic localization at scale.

AI-First Creator Adoption We are building an AI Co-Pilot ecosystem to enable writers to create faster and at higher quality. You will drive the adoption of: Writing enhancement agents (outline expansion, draft acceleration) Logline-to-story automation tools Production-grade SFX, music, and voice modulation systems The objective is to embed AI into everyday creator workflows and unlock exponential content velocity.

The foundation you will scale You will build on an already established three-pronged strategy: Conversion - Turning listeners into writers through contests and incentives (writer activity already up ~50%) Acquisition - Targeted onboarding of high-performing writers from competing platformsRetention - “Red Carpet” experience for top creators, including ~16% average revenue share and multi-format adaptation pathways (Novel → Series/TV) Your role is to optimize, scale, and globalize this system.

Why this role matters This role sits at the center of one of the most exciting shifts in global entertainment, the formalization of creator economies in long-form storytelling. You will shape: The earning potential of hundreds of thousands of writers The discovery and distribution model of global audio fiction The integration of AI into creative workflows

Here’s what we are looking for: Astute problem-solving skills and ability to break (seemingly) large problems into smaller, practical, solvable pieces, and a data-driven approach to decision-making, with a keen eye for insights and metrics Someone who excels at developing and implementing a plan from concept to completion, generating measurable outcomes Track record of productive teamwork, starts with “why” rather than “what,” enjoys getting their hands dirty, and possesses a drive for continuous learning Have an action bias; solve problems, execute, and iterate, if required