Digital Marketing Specialist

Digital Marketing Specialist

• Location: India (Global role, supporting all markets) • Experience: 3–7 years • Reports to: Global VP and GTM lead

About the Role

We're looking for a hands-on Digital Marketing Specialist to own the end-to-end execution of our paid digital campaigns, email marketing, and the day-to-day upkeep of our digital properties (website, landing pages, event pages, organic social). This is an individual-contributor role for someone who can bring knowledge of best practices and plan and run campaigns independently while working with global stakeholders. This role suits someone who wants ownership over the full digital funnel from ad spend and targeting through to the landing experience, email nurture, and performance reporting. What You'll Do Campaign Execution (Paid Media)

• Plan and execute digital campaigns across LinkedIn Ads, Google Search, and other relevant platforms, from budget allocation and audience targeting/filtering through to launch, optimization, and iteration• Plan, run and manage Search campaigns and potentially AEO (Answer Engine Optimization) ad campaigns• Own campaign performance: monitor, analyze, and iterate on live campaigns to improve efficiency and results• Use Salesforce data to identify how prospects have engaged across campaigns and tie together loose ends in the funnel (e.g., connecting ad/campaign touches to pipeline activity, spotting drop-off points, following up on gaps in engagement tracking)• Build and share regular performance reporting, with clear takeaways and recommendations, not just raw numbers• Identify and share best practices across campaign types and platforms to continuously raise the bar• Coordinate with third-party vendors and agencies supporting digital advertising (media buys, platform reps, ad ops support) Email Marketing • Build and manage email marketing campaigns in Apollo• Build and maintain email lists using Salesforce data, working with sales operations to clean and validate lists • Plan and execute email sends/nurture sequences, monitor performance, and iterate Digital Properties C Organic Social• Own website performance and metrics (traffic, conversion, page speed). Monitor, report, and flag issues or opportunities• Own organic social media metrics and reporting• Handle simple, direct content edits on the website (WordPress) such as copy updates, campaign-specific landing page tweaks, and content refreshes. Work alongside our web developer agency for anything beyond direct edits (new pages, complex builds, structural changes)• Manage cookie/consent configurations and campaign-specific tracking setups (UTMs, pixels, conversion tracking)• Own web form setup and handling for campaign and content assets• Manage on-page SEO / AEO for existing content (metadata, keywords, internal linking, content refreshes)• Publish and maintain blog content within the existing site structure• Create and retire event landing pages tied to campaigns, webinars, and conferences• Coordinate with the web developer agency on anything requiring development work, and work cross-functionally with Content, Design, and Marketing Operations to keep digital properties current What You Bring• 4–5 years of hands-on experience running digital campaigns across LinkedIn Ads and Google Search (Ads/AEO); B2B experience preferred• Working knowledge of WordPress specifically• Experience with Salesforce (or similar CRM), comfortable pulling and interpreting data to trace prospect engagement across campaigns• Experience with email marketing platforms (Apollo experience a plus) - building lists, segmenting, and running campaigns• Familiarity with web analytics tools (GA4 or equivalent) and organic social analytics, with ability to translate data into reporting and next steps• Understanding of cookie/consent management and basic campaign tracking setup• Experience coordinating with external vendors/agencies (media, web development)• Very hands on, comfortable working independently and owning outcomes.• Strong communication skills; ability to work across time zones with North American and European stakeholders, and cross-functionally with Content, Design, and Operations teams• Detail-oriented, organized, and able to manage multiple concurrent campaigns and site updates without dropping balls What This Role Is Not• Not a creative/design role — you'll work with existing creative assets, not produce them• Not a web development role — net-new pages, CMS architecture, and complex technical builds go through our web developer agency; you'll handle simple, direct edits and coordinate with the agency on the rest