Copywriter
Kapiva · Bengaluru
- Experience1–3 yrs
- SalaryNot disclosed
- Work modeonsite
- Leveljunior
- Posted18 Sept 2026
About Kapiva
Kapiva is hiring in Bengaluru in consumer goods. This role looks for around 1+ years of experience.
Skills
- influencer scripts
- performance ad creatives
- English
- Hinglish
- creative direction
The role
A copywriter at a consumer wellness company creates influencer scripts and performance ad creatives for social media, shaping hooks and captions in English and Hinglish while guiding video editing styles and creative direction.
Full job description
Role Overview
We’re looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.
Responsibilities
Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).Create static ad copies, hooks, and captions for performance marketing.Write naturally in English and Hinglish, depending on the audience and creator.Work closely with editors by suggesting edit styles, pacing, and visual references for videos.Turn product insights into clear, engaging ad concepts that drive conversions.Collaborate with creative and performance teams to iterate based on ad performance.
Requirements
1–3 years of copywriting experience in digital or performance marketing.Strong command over English and Hinglish writing.Experience writing influencer scripts and performance ad creatives.Basic understanding of video editing styles, references, and creative direction to coordinate with editors.Please share your portfolio at careers@kapiva.in
BonusExperience working on men’s health, supplements, fitness, or wellness brands.