Category Manager : Pricing

Myntra · Bengaluru

  • Experience3–4 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Posted29 Sept 2026
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About Myntra

Myntra is hiring in Bengaluru in ecommerce retail. This role looks for around 3+ years of experience.

Skills

  • pricing strategy
  • dynamic pricing
  • price benchmarking
  • seller incentives
  • price elasticity
  • campaign budget economics
  • demand generation
  • funnel analytics
  • digital merchandising
  • A/B testing

The role

A category manager at an e-commerce marketplace develops pricing strategy and demand generation using price elasticity, seller incentives, and funnel analytics. The role also applies digital merchandising and campaign management to improve conversion, margins, and customer value.

Full job description

Own category pricing dynamics, demand generation, and revenue optimization. This role focuses on competitive price positioning, commercial incentives, growth campaigns, and consumer funnel performance—maximizing gross merchandise value (GMV) and category margins through consumer-facing strategies.

Key ResponsibilitiesPricing Strategy, Unit Economics & Seller Incentives:Lead competitive price benchmarking and dynamic pricing rules to maintain market competitiveness across high-velocity and key-traffic driver SKUs.Structure seller-side financial incentives—such as commission discounts, take-rate rebates, ad-spend co-funding, and reduced fulfillment fees—to motivate sellers to offer lower end-consumer prices and exclusive deals.Model price elasticity across customer segments to balance sales volume, promotional discount depth, and overall gross margin contribution.Manage campaign budget economics, ensuring that co-funded seller incentives and platform discounts yield high promotional ROI without margin erosion.Demand Generation & Growth Strategy:Analyze customer search trends, seasonal purchase cycles, and intent signals to identify and capture untapped category demand.Design targeted consumer acquisition and retention campaigns, flash sales, bundle offers, and cross-sell triggers to elevate Average Order Value (AOV) and Customer Lifetime Value (LTV).Partner with Performance Marketing to align ad spend with margin-rich sub-categories, optimizing Customer Acquisition Cost (CAC) against contribution margins.Funnel Analytics & Inventory Alignment:Monitor the consumer conversion journey (impressions, product detail page views, add-to-cart, and checkout completion) to eliminate conversion drop-offs.Collaborate with supply-side teams to relay demand signals, ensuring top-converting, highly incentivized products have strong stock availability.Digital Merchandising & Storefront Management:Oversee category navigation structure, banner allocation, and product discovery paths using real-time conversion and traffic data.Execute A/B tests on badges, ranking algorithms, and storefront layouts to maximize click-through rates (CTR) and shopper engagement.