Brand Manager - Commercial Mobility

Group Company: Tvs Motor

Designation: Brand Manager

About TVS / Who are we?

TVS Motor Company is a reputed two and three-wheeler manufacturer globally, championing progress through Sustainable Mobility with four state-of-the-art manufacturing facilities in Hosur, Mysuru and Nalagarh in India and Karawang in Indonesia. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in /the J.D. Power Customer Service Satisfaction Survey for consecutive four years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate.

For more information, please visit www.tvsmotor.com.

Role – Brand Manager – CMB Commercial Mobility

Purpose

To drive effective execution of brand and marketing campaigns at the field level of an assigned brand, ensuring consistent implementation across channels and touchpoints, while enhancing the quality of customer enquiries generated. The role is responsible for translating marketing strategies into impactful on-ground activities, monitoring campaign performance, optimizing lead generation initiatives, and working closely with sales and channel teams to improve conversion-ready enquiry inflow that supports business growth and market share objectives.

Role Description

Applicable SOP

"1) Achievement of volume and MS of given brand.

Support the development and execution of local and regional marketing campaigns aligned with the overall brand strategy. Ensure timely rollout and execution of field activations, roadshows, dealer events, product demonstrations, and customer engagement programs. Collaborate with regional team and dealer partners to execute localized marketing activities Continuous optimization for campaign effectiveness through field insights & analysis. Monitor quality for Enquiries/Leads generated through the campaignsDevelop brand strategy based on customer insights, customer feedback and market trends Ensure enquiry generation through consumer insight led effective communication Plan and develop online content, digital assets including social media and website Gather competitive intelligence on campaigns, promotions, and customer acquisition activities. Enhanced brand visibility and customer engagement in target markets Organize customer meets, experience events, product showcases, and community outreach programs."

Requirements

MBA in Marketing A minimum of 5-10 years in a leading OEM Automotive industry experience is a must Competencies and certification courses/trainings considered necessary to perform this job

Functional competency

Behavioural competency

Level

Campaign management

Rigor in Execution

CL3

Communication development

Customer Centricity

CL3

Digital marketing Awareness

Emotional Intelligence

CL2

Marketing analytics and performacne measurement

Business Acumen

CL2

Customer insight generation

Managing and leading change

CL2

Brand Management

Communication skills

CL3

Interpersonal relationship

CL3

Personal Leadership

CL2