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Associate Vice President Marketing at upGrad — Bengaluru

Experience12–13 yrs
SalaryNot disclosed
Work modeonsite
Levelexecutive
Posted15 Sept 2026

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About upGrad

upGrad is hiring in Bengaluru in education. This role looks for around 12+ years of experience.

Skills

brand strategy
growth marketing
performance marketing
go-to-market strategy
demand generation
digital marketing
marketing analytics
data-driven acquisition
marketing budgets
team building
AI-led marketing

The role

A marketing executive at an education technology company shapes brand strategy, growth marketing, performance marketing, and go-to-market planning for learner acquisition and enrollment. The role builds demand-generation engines, optimizes marketing funnels, and leads multidisciplinary teams.

Full job description

Designation - Associate Vice President - MarketingDepartment - MarketingExperience Range - 12+ yearsLocation - Bengaluru, Karnataka

About upGrad:upGrad is one of India’s leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Why This Role Matters

As AVP - Marketing, you will shape how upGrad is perceived, chosen, and experienced by learners globally. You will own the marketing strategy and engine across brand, growth, GTM, demand generation, and performance, with a clear mandate to drive both brand equity and business growth.

What You Will DoMarketing Strategy & BrandOwn the overall marketing strategy aligned to business and growth goals.Define positioning, messaging, and category narratives across key audiences and markets.Build upGrad’s brand leadership across education, careers, technology, and AI.GTM & Demand GenerationLead GTM strategy for new products, programmes, partnerships, and launches.Build scalable demand-generation engines across digital, content, partnerships, influencers, events, and emerging channels.Drive qualified leads, applications, enrolments, and revenue in partnership with business and sales teams.Growth & PerformanceOwn marketing efficiency and key metrics including CAC, CPL, conversion, ROI, and revenue contribution.Build a diversified, data-driven acquisition engine and continuously optimize channels, spends, and funnel performance.Leverage AI, technology, and experimentation to improve marketing effectiveness.CommunicationsBuild distinctive campaigns and thought leadership that strengthen brand preference and visibility.Team & LeadershipBuild and lead a high-performing, multidisciplinary marketing organisation.Manage agencies and strategic partners.Work closely with Product, Business, Sales, Finance, and Leadership to connect marketing to business outcomes.

What We’re Looking For12+ years of marketing experience, with experience leading large-scale consumer/digital businesses.Proven track record across brand, growth, performance, and GTM.Strong commercial orientation with experience managing significant marketing budgets.Experience building and scaling high-performing marketing teams.Excellent understanding of data, analytics, digital marketing, and emerging AI-led marketing.Strong storytelling, strategic thinking, and stakeholder-management skills.Entrepreneurial mindset and ability to operate in a fast-paced, high-growth environment.