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Associate Vice President Marketing at upGrad — Bengaluru

Experience12–13 yrs
SalaryNot disclosed
Work modeonsite
Posted25 Sept 2026

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About upGrad

upGrad is hiring in Bengaluru in education. This role looks for around 12+ years of experience.

Skills

marketing strategy
brand positioning
GTM strategy
demand generation
performance marketing
data analytics
digital marketing
marketing budget management
team building

The role

A marketing leader at an education technology platform shapes brand positioning and growth strategy, builds demand generation and performance marketing engines, and connects GTM strategy with revenue outcomes. The role also leads marketing teams, manages agencies, and uses data analytics to optimize acquisition.

Full job description

Designation - Associate Vice President - MarketingDepartment - MarketingExperience Range - 12+ yearsLocation - Bengaluru, Karnataka

About upGrad:upGrad is one of India’s leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Why This Role Matters

As AVP - Marketing, you will shape how upGrad is perceived, chosen, and experienced by learners globally. You will own the marketing strategy and engine across brand, growth, GTM, demand generation, and performance, with a clear mandate to drive both brand equity and business growth.

What You Will DoMarketing Strategy & BrandOwn the overall marketing strategy aligned to business and growth goals.Define positioning, messaging, and category narratives across key audiences and markets.Build upGrad’s brand leadership across education, careers, technology, and AI.GTM & Demand GenerationLead GTM strategy for new products, programmes, partnerships, and launches.Build scalable demand-generation engines across digital, content, partnerships, influencers, events, and emerging channels.Drive qualified leads, applications, enrolments, and revenue in partnership with business and sales teams.Growth & PerformanceOwn marketing efficiency and key metrics including CAC, CPL, conversion, ROI, and revenue contribution.Build a diversified, data-driven acquisition engine and continuously optimize channels, spends, and funnel performance.Leverage AI, technology, and experimentation to improve marketing effectiveness.CommunicationsBuild distinctive campaigns and thought leadership that strengthen brand preference and visibility.Team & LeadershipBuild and lead a high-performing, multidisciplinary marketing organisation.Manage agencies and strategic partners.Work closely with Product, Business, Sales, Finance, and Leadership to connect marketing to business outcomes.

What We’re Looking For12+ years of marketing experience, with experience leading large-scale consumer/digital businesses.Proven track record across brand, growth, performance, and GTM.Strong commercial orientation with experience managing significant marketing budgets.Experience building and scaling high-performing marketing teams.Excellent understanding of data, analytics, digital marketing, and emerging AI-led marketing.Strong storytelling, strategic thinking, and stakeholder-management skills.Entrepreneurial mindset and ability to operate in a fast-paced, high-growth environment.