Associate Marketing Manager- Access Portfolio

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Job Description

Essential Duties and Responsibilities

The Associate Marketing Manager, Global Marketing – Access is responsible for driving global marketing strategy and execution across the full product lifecycle for the Access portfolio. This role serves as the primary commercial representative for new product development (NPD), sustaining project organization (SPO) initiatives, and in‑market optimization, working cross‑functionally with R&D, Regulatory Affairs, Medical, Quality, Supply Chain, Finance, and regional marketing teams.

This role is an individual contributor with significant influence in a highly matrixed, global organization and is accountable for portfolio strategy, market insights, launch excellence, and commercial performance.

Portfolio Strategy & Lifecycle Management

Owns and execute global marketing strategy for the Access/Sets portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-outDevelop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectivesIdentify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement

New Product Development & Sustaining Projects

Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process.Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing CommunicationsLead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative researchConduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverablesDevelop commercial business cases, in partnership with Finance, to support new product and portfolio initiativesSupport development of global value propositions and pricing strategies informed by customer needs and competitive dynamicsMonitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning

Launch & Market Enablement

Partner with regional and downstream marketing teams to enable successful global and regional launches, including GEOX launchesSupport development and approval of training materials and marketing collateral, in collaboration with Marketing Communications through applicable advertising and promotions approval systemsConduct regular global or regional update sessions to communicate portfolio priorities, timelines, and progress

Commercial Performance & Forecasting

Support demand forecasting and supply alignment to meet annual operating plans and customer demand, in collaboration with the Manufacturing Plants, Supply Chain, and Network Planning teamsMonitor portfolio performance, including revenue, growth, and adoption metrics, and identify gaps with associated mitigation plansProvide regular portfolio performance updates to cross‑functional and leadership stakeholders

Regulatory, Quality & Compliance Support

Support implementation of Medical Device Regulation (MDR) labeling transitions, including coordination of inventory requirements and regulatory timelines by marketPartner with Regulatory Affairs, Quality, and Supply Chain teams to ensure compliant commercialization and continuity of supplySupport product quality initiatives, field actions, and continuous improvement activities as required

Cross-Functional & External Collaboration

Collaborate with Medical Affairs and Human Factors teams to support generation of medical, usability, environmental, or value‑based evidenceManage relationships with third‑party finished goods suppliers, supporting alignment on product changes, supply continuity, and performance expectationsLead and influence cross‑functional teams without direct authority to drive results

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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