Associate Director - Performance Marketing

Unacademy · Bengaluru

  • Experience5–8 yrs
  • SalaryNot disclosed
  • RoleDigital Marketing
  • Work modeonsite
  • Posted13 Oct 2026
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About Unacademy

Unacademy is hiring in Bengaluru in education. This role looks for around 5+ years of experience.

Skills

  • Performance Marketing
  • Mobile App Marketing
  • Attribution
  • Google Ads
  • Meta
  • Apple Search Ads
  • Affiliate Marketing
  • AppsFlyer
  • Firebase
  • Amplitude
  • GA4
  • CAC
  • ROAS
  • LTV

The role

Performance marketing leader at a digital learning platform focused on exam preparation. Owns app and web acquisition, re-engagement, retention, and growth using Mobile App Marketing & Attribution, Google Ads, and Meta. Manages campaign measurement with AppsFlyer and Firebase.

Full job description

🚨 We’re Hiring | Associate Director – Performance Marketing 🚀

I’m hiring for an Associate Director – Performance Marketing to lead end-to-end Performance Marketing & Growth across App and Web for PrepLadder.

PrepLadder is an established digital learning platform focused on helping students prepare for competitive medical and other professional entrance examinations through structured courses, high-quality learning content, test preparation and expert-led education.This is a high-impact leadership role for someone who has built and scaled large customer acquisition engines and is comfortable owning significant budgets, growth metrics and business outcomes.

🎯 What You’ll OwnOwn the overall Performance Marketing strategy & growth roadmap across App and WebManage and optimize a ₹30 Cr+ performance marketing budget, with ownership of CAC, ROAS, LTV & revenue growthLead large-scale mobile app acquisition, re-engagement & retention initiativesDrive attribution, event tracking, deep linking and campaign measurementScale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA) & Affiliate NetworksContinuously optimize campaigns, audiences, creatives, budgets and conversion funnelsBuild, mentor and lead a high-performing Performance Marketing / Growth teamPartner closely with Product, Analytics & Creative teams to drive experimentation and growthIdentify and scale high-performing campaigns and creative assets to deliver sustainable growth

🔍 We’re Looking ForStrong experience in Performance Marketing & Growth, ideally across both App & WebProven experience managing ₹30 Cr+ performance marketing budgetsDeep hands-on experience in Mobile App Marketing & AttributionStrong understanding of CAC, ROAS, LTV, attribution & funnel optimizationExperience across Google, Meta, ASA & Affiliate MarketingStrong knowledge of AppsFlyer, Firebase, Amplitude & GA4Proven experience in team leadership and cross-functional collaborationStrong analytical and data-driven approachStrong bias towards experimentation, execution and scaling what works

📍 Location: Bengaluru | Work Mode: In-officeIf you’ve built and scaled app-led growth at significant scale and are looking to own a large performance marketing charter at a high-growth digital learning business, I’d love to connect.

📩 Interested? Apply here: https://forms.gle/53FnZ9uzKseSx85o8

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