Associate Creative Director — Growth & Performance

Associate Creative Director — Growth & Performance

About Inito

Inito is a venture-backed fertility technology company building the most advanced at-home hormone tracking platform in the world. We’re scaling fast — targeting $50M revenue this year — and building a new creative function from scratch in Bangalore.

The role

This is the second most senior creative role in Bangalore. You’ll lead creative pods — writer/art director pairs — producing high-volume performance creative across Meta, Google, CTV, and social. You own the creative quality bar for everything that ships from Bangalore. Beyond delivering work you’ll be owning a creative system: repeatable, testable, and designed to learn in two-week sprint cycles.

What you’ll do

Lead and mentor creative pods (writer + art director pairs) through two-week production sprints, each delivering 40+ creative variations across formats and audience segments

Set the creative quality bar for all performance output; hooks, scripts, static, video, carousel

Partner with the Creative Growth Strategist to translate performance data (CPA, hook rates, audience response) into actionable creative briefs and testing hypotheses

Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative

Build and evolve a scalable creative production system: templates, format matrices, review cadences

Develop audience-segmented creative strategies across priority segments: new-to-tracking, PCOS, endometriosis, irregular cycles, comparison shoppers

Work closely with the London creative team on brand consistency, ensuring performance work aligns with the broader brand vision

Present creative rationale and performance learnings to leadership with clarity and conviction

What you’ll bring

10+ years in creative roles, with at least 3 years leading teams in a D2C, performance marketing, or digital-first environment for global US focussed brands.

A portfolio that shows you can make things that sell; not just things that look good. We want to see performance creative that worked, and evidence of why

Deep understanding of Meta and paid social creative best practices; you know what stops a thumb and what converts in US & global markets.

Experience running sprint-based or agile creative production; you’ve shipped volume without sacrificing craft

The ability to give sharp, constructive creative feedback that elevates the team’s output

Comfort with data: you can read a performance dashboard and translate it into a creative direction

Strong opinion on what makes copy and design work in a feed environment

Nice to have

Experience in health, wellness, femtech, or medtech categories

Experience working with distributed or remote creative teams across time zones

Understanding of AI-assisted creative tools and workflows

Why Inito?

This is a ground-floor leadership role with real ownership

The product is genuinely differentiated; you won’t be trying to polish a commodity. Inito’s technology gives you real proof points to work with

Your work has immediate, measurable impact at scale

ESOPs in a high-growth, venture-backed company targeting $80M revenue

Direct line to the Global Creative Director