Associate Copywriter

Function: Copywriting, Brand Development, Creative CampaignsReporting to: Brand Design ManagerLocation: Bangalore (Work from office only)Working Hours: Monday to Saturday, 11:00 am to 8:00 pm

About VedantuVedantu is India’s leading online and offline tutoring platform, enabling students to learn fromsome of India’s best teachers. With over 2000 teachers, the platform has delivered more than 2million hours of teaching to over 12 million students across 10,000+ cities in 30+ countries.Vedantu offers personalized, interactive learning experiences and is also present offline in 75+Indian cities through Vedantu Learning Centres.Founded by IITians, Vedantu stands for Veda (Knowledge) and Tantu (Network) - symbolizing a'Knowledge Network' that provides access to quality education anytime, anywhere.

About the Brand Design TeamThe Brand Design team is Vedantu’s in-house creative powerhouse - shaping the brand'sidentity and storytelling across platforms and formats. From logos, videos, and brand campaignsto digital assets, OOH, and social media, the team comprises talented graphic designers,writers, filmmakers, editors, and creative strategists. We’re pushing the boundaries of how aneducation brand is seen, felt, and remembered.

Purpose of the RoleWe are looking for an Associate Copywriter to support the Brand Design team in writing andpolishing copy across campaigns, social media, performance marketing creatives, and brandcontent.This is a hands-on role for someone who loves words, has a strong sense of internet culture,and wants to learn how copywriting works inside a fast-moving in-house creative team. You’llwork closely with designers, video editors, and fellow copywriters to turn briefs into clear, sharp,on-brand communication.

The ideal candidate should also have the curiosity to experiment with AI-powered writing toolsto improve speed and creative exploration while maintaining strong brand consistency andaccuracy.

Key ResponsibilitiesCopywriting & Content Support● Write and adapt copy for social media posts, ads, performance creatives, banners,emailers, landing pages, and internal brand requirements● Create multiple options/variations for headlines, hooks, CTAs, and captions as per briefs● Assist in proofreading and quality checks to ensure grammar, clarity, and toneconsistencyConcepting & Creative Collaboration● Support the team in brainstorming campaign lines, scripts, and content ideas● Partner with graphic designers and video editors to ensure copy fits the layout, pacing,and platform format● Help rewrite long information into simpler, parent/student-friendly language whereneededResearch & Trend Awareness● Track pop-culture and internet trends relevant to students/parents (memes, formats,language, hooks)● Research competitors and education content trends to bring fresh ideas to the teamTool Adoption (Including AI)● Use AI-assisted workflows where appropriate (idea generation, hook variations, scriptdrafts, grammar polishing, tone exploration) while applying human judgment, factualchecks, and brand guidelines● Learn and follow best practices for responsible AI usage in a brand context

Key KRAs● Strong writing output with multiple options and quick iterations● Clear, on-brand copy with minimal errors and rework● Timely delivery of tasks as per briefs and campaign timelines● Active participation in ideation and creative collaboration● Consistent tone and messaging across channels