Associate - Category Marketing

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Associate – Category Marketing Bangalore | Category Marketing | 2–4 Years Experience

About The Role

As an Associate – Category & Program Marketing, you will own end-to-end marketing programs across key categories - from brand launch planning to go-to-market execution and sustained campaign performance. You will serve as the connective tissue across product, growth, creative, and brand teams, bringing structure, accountability, and strategic clarity to every initiative you lead.

Key Responsibilities

Program Management

Own the end-to-end program calendar for category marketing, spanning brand launches, seasonal campaigns, and topical activations from brief through to executionBuild and maintain project trackers, facilitate weekly cross-functional syns with relevant stakeholdersDefine SOPs for cross-functional initiatives, ensuring clear accountability across creative, technology, brand, and growth functionsLead reviews following major launches to capture learnings and integrate them into future planning cycles

Go-to-Market Planning & Brand Launches

Lead go-to-market planning for new brand and category launches, including scoping of objectives, timelines, channel strategy, and success metricsCoordinate pre-launch, launch, and post-launch workstreams across internal teams and external brand partners, ensuring all deliverables are executed on time and to briefDevelop GTM briefs and launch playbooks that serve as repeatable frameworks scalable across the category portfolioManage brand onboarding onto the platform, including coordination of exclusive launches, hero campaign moments, and co-marketing commitments

Category Growth Strategy

Plan and execute integrated marketing campaigns to achieve category targets across GMV, average order value, and conversion ratesIdentify growth opportunities through customer insights, competitive benchmarking, and ongoing market trend analysisOwn end-to-end traffic delivery across organic and paid sources, with full accountability for troubleshooting merchandising, launch, and day-to-day operational issuesConduct root cause analyses on category session trends in close partnership with the Analytics team, identifying underlying drivers of traffic, translating findings into actionable recommendations

Digital Marketing & On-App Experience

Partner with the performance marketing team to plan and execute category-specific paid media campaigns across Google, Meta, and InstagramCollaborate with the growth team on third-party platform campaigns, and with the central storefront team to ensure on-app merchandising aligns with campaign and brand prioritiesPlan and execute monthly topical activations in partnership with the activations teamDevelop and execute social media marketing strategies in collaboration with the social teamIdentify, brief, and manage influencer and creator partnerships aligned to category priorities, overseeing end-to-end execution

Stakeholder Management

Act as the primary point of contact across category, creative, monetization, central store, and external brand partner teams for all campaign and launch activityManage upward communication effectively, providing leadership with timely updates on program progress, performance, and riskCultivate strong working relationships with internal teams and external vendors to ensure seamless, high-quality execution

Data, Reporting & Customer Engagement

Leverage Excel and BI tools to monitor campaign performance, analyse return on investment, and deliver weekly and monthly category performance reportsDesign and execute segmentation-driven retention campaigns and personalised customer journeysTranslate performance data into clear, actionable insights that inform GTM strategy and future program planning

Qualifications & Experience

Bachelor's degree in Marketing, Business, or a related discipline; MBA preferred2–4 years of experience in e-commerce, retail, or integrated marketing rolesProficient in Microsoft Excel, including pivot tables and VLOOKUP; familiarity with BI dashboards is an advantageExcellent written and verbal communication skills, with the ability to engage effectively across all organisational levelsFamiliarity with Google Trends, CRM platforms, or marketing automation tools is a plus

Required Skills

marketing, program management, others

Required Education

UG