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Associate Category Manager (Campaign Marketing ) at Myntra — Bengaluru

Experience1–3 yrs
SalaryNot disclosed
Work modeonsite
Leveljunior
Posted22 Sept 2026

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About Myntra

Myntra is hiring in Bengaluru in ecommerce retail. This role looks for around 1+ years of experience.

Skills

market research
marketing campaigns
marketing data analysis
competitor analysis
category marketing

The role

A category marketing associate at an e-commerce marketplace develops Men's Apparel campaigns, conducts market research, and analyzes marketing data to guide category growth. The role also creates marketing content and tracks competitor activity.

Full job description

As an Associate in Cat Marketing, with 1.0-3.0 years of experience, your role will revolve around promoting and marketing products related to Men's Apparel category. In this capacity, you will be responsible for developing strategic marketing campaigns, conducting market research, and collaborating with various teams to ensure successful marketing initiatives.

Roles and Responsibilities:

Conduct market research to understand consumer behavior and preferences related to category products.Develop and implement marketing strategies to promote cat-related strategic growth levers effectively.Create engaging content for marketing materials such as brochures, cheat sheets for sale events, websites, and social media platforms.Collaborate with design and creative teams to develop visually appealing marketing campaigns.Analyze and interpret marketing data to measure the effectiveness of campaigns and make data-driven decisions.Monitor and track competitors' marketing activities to stay ahead in the market.Coordinate with buy teams to align marketing efforts with sales objectives and targets.Stay updated on industry trends and best practices in cat marketing to incorporate innovative ideas into marketing campaigns.Work closely with product development teams to ensure marketing strategies align with product features and benefits.