So… why is it free?

Employers pay when they hire through Elip. You're not the product — you're the talent it finds. No contracts, no card. Not useful? One message wipes everything. No hidden Pro tier. No “contact sales.” This is the entire pricing page.

Assistant Manager - Performance Marketing at upGrad — Bengaluru

Experience4–6 yrs
SalaryNot disclosed
Work modeonsite
Posted25 Sept 2026

Apply for this job

About upGrad

upGrad is hiring in Bengaluru in education. This role looks for around 4+ years of experience.

Skills

Google Ads
Meta Ads
Performance Marketing
Paid Acquisition
PPC
Lead Generation
Conversion Optimization
Campaign Management
Media Planning
ROI Optimization
Google Analytics
Google Tag Manager
Microsoft Excel
Data Analytics

The role

A performance marketing manager at a higher education company manages paid acquisition through Google Ads and Meta Ads, optimizing enrollment funnels and conversion efficiency with Performance Marketing, PPC, and Lead Generation. Google Analytics and Google Tag Manager support campaign analysis and measurement.

Full job description

Business Unit: upGrad – Higher EducationDepartment: MarketingDesignation: Assistant Manager – Performance MarketingExperience: 4–6 YearsLocation: Bangalore, Karnataka

About the Role:We are looking for a data-driven and performance-focused Assistant Manager – Performance Marketing to manage and scale paid acquisition across Google Ads and Meta Ads for our Higher Education business.

The ideal candidate should have strong hands-on expertise in managing high-spend campaigns, optimizing acquisition funnels, improving conversion efficiency, and driving measurable business outcomes. This role requires someone who is comfortable working with large campaign volumes, analyzing performance data, and continuously identifying opportunities to improve CAC, CPL, CPA, ROI, and conversion rates.

Key Responsibilities:Own and manage end-to-end Google Ads and Meta Ads campaigns across multiple programs and university partnerships.Develop, launch, monitor, and optimize Search, Display, Performance Max, YouTube, and Meta campaigns.Drive efficient lead acquisition while maintaining a strong focus on CPL, CPA, CAC, conversion rates, and ROI.Manage significant daily media spends across multiple campaigns and accounts.Conduct regular analysis of campaign performance, audience behavior, keywords, creatives, and landing pages to identify optimization opportunities.Develop and execute paid acquisition strategies aligned with business and enrollment goals.Work closely with the creative, content, product, analytics, and sales teams to improve the overall marketing funnel.

What We're Looking ForGraduate/Postgraduate with 4–6 years of hands-on experience in Performance Marketing.Strong expertise in Google Ads and Meta Ads with proven experience managing high-spend campaigns.Strong understanding of PPC, paid social, lead generation, conversion optimization, and performance marketing funnels.Experience managing multiple campaigns/accounts simultaneously with significant daily spends.Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies.Working knowledge of Google Analytics, Google Tag Manager, Excel/Google Sheets, and performance reporting tools.Google Ads certification and relevant platform certifications will be an added advantage.Experience in EdTech, Higher Education, Consumer Internet, BFSI, or other high-volume lead-generation businesses would be preferred.