Area Sales Manager
Century Plyboards (I) Limited · Bengaluru
- Experience5–8 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelsenior
- Posted14 Sept 2026
About Century Plyboards (I) Limited
Century Plyboards (I) Limited is hiring in Bengaluru in manufacturing industrial. This role looks for around 5+ years of experience.
Skills
- Particle Board
- dealer network management
- distributor relationship management
- channel management
- sales and business development
- market development
- competition tracking
The role
An area sales manager at a building materials manufacturer develops dealer networks and drives particle board sales across furniture and construction markets. The role manages channel partnerships, market development, and trade programs while expanding distributor coverage and product visibility.
Full job description
Job Description
Job Title: Area Sales Manager (ASM)
Department: Sales – MDF Division
Company: Century Plyboards (India) Ltd.
Location:
Salary : Depends on Interview and Current CTC)
Job Summary
The Area Sales Manager (ASM) will be responsible for driving sales growth of Particle Board products within the assigned territory. The role involves developing dealer networks, managing distributor relationships, achieving sales targets, and expanding market presence among dealers, carpenters, contractors, and furniture manufacturers.
Key Responsibilities
Sales & Business DevelopmentAchieve monthly and annual sales targets for Particle Board products.Develop and expand the dealer and distributor network in the assigned territory.Identify new business opportunities with furniture manufacturers, contractors, and interior designers.Ensure effective market coverage and increase market share. Channel ManagementManage relationships with dealers, distributors, and channel partners.Monitor distributor stock levels and ensure product availability in the market.Implement company schemes, promotional activities, and trade programs. Market DevelopmentConduct regular market visits to identify new dealers and business opportunities.Promote Particle Board products among carpenters, architects, and interior designers.Organize product awareness programs and carpenter meets. Competition TrackingMonitor competitor activities, pricing, and market strategies.Provide regular feedback to management on market trends and customer requirements. Team CoordinationCoordinate with marketing, logistics, and supply chain teams for smooth operations.Support sales executives and ensure proper market execution. ReportingPrepare and submit daily, weekly, and monthly sales reports.Track sales performance and ensure achievement of KPIs.
Key Performance Indicators (KPIs)
Sales volume and revenue growthDealer/distributor network expansionMarket share in the territoryCollection and outstanding managementProduct visibility and brand promotionQualificationGraduate / MBA in Sales & Marketing preferred.Experience5–8 years of sales experience in plywood / MDF / particle board / laminate / building materials industry.
Skills Required
Strong dealer network management Job Requirements Sales & Business Development Achieve monthly and annual sales targets for Particle Board products. Develop and expand the dealer and distributor network in the assigned territory. Identify new business opportunities with furniture manufacturers, contractors, and interior designers. Ensure effective market coverage and increase market share. 2. Channel Management Manage relationships with dealers, distributors, and channel partners. Monitor distributor stock levels and ensure product availability in the market. Implement company schemes, promotional activities, and trade programs. 3. Market Development Conduct regular market visits to identify new dealers and business opportunities. Promote Particle Board products among carpenters, architects, and interior designers. Organize product awareness programs and carpenter meets. 4. Competition Tracking Monitor competitor activities, pricing, and market strategies. Provide regular feedback to management on market trends and customer requirements. 5. Team Coordination Coordinate with marketing, logistics, and supply chain teams for smooth operations. Support sales executives and ensure proper market execution. 6. Reporting Prepare and submit daily, weekly, and monthly sales reports. Track sales performance and ensure achievement of KPIs. Key Performance Indicators ( KPIs ) Sales volume and revenue growth Dealer/distributor network expansion Market share in the territory Collection and outstanding management Product visibility and brand promotion