Area Sales Manager - Karnataka

PepsiCo · Bengaluru

  • Experience5–12 yrs
  • SalaryNot disclosed
  • Work modeunknown
  • Levelmanager
  • Posted17 Sept 2026
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About PepsiCo

PepsiCo is hiring in Bengaluru in consumer goods. This role looks for around 5+ years of experience.

Skills

  • FMCG sales
  • Distribution Business
  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • ROI Understanding
  • Negotiation
  • People management
  • Analytical Ability

The role

An area sales manager in a fast-moving consumer goods company develops distributor business and coaches customer executives to execute go-to-market plans, manage market distribution, and grow category share. They use Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, and ROI analysis to track plans, manage discounts and margins, coordinate promotions, and ensure stock availability. Core skills include distributor management, team coaching, go-to-market strategy, market share growth, negotiation, people management, and FMCG sales.

Full job description

Overview

ASM is the first managerial role that is responsible for handling distributors ranging in scale & handles a team of customer executives on company payroll. ASM is responsible for coaching CEs to plan, deploy and execute joint business plans and driving sustainable sale capability of their distributor.

ASM will be instrumental in resolving market challenges, growing business and ensuring smooth operations in each territory, within entitled discount budget. ASMs also works with marketing team, sales development team, revenue management and supply chain team to have correct go to market model, execute branding agendas, and ensure stock availability.

Sec Value Achievement Vs. PlanTrade Spends within budgetExecution of Go-to-Market StrategySelling KRA Range Selling, Order Cancellation Rate, %age outlet billed

Coaching Team

Responsibilities

Strategy and AOP

AOP target planning & tracking for CEs that are consistent with Unit planExecute necessary plans to consistently grow shares in each category as per planEnsure transparent communication to the field team including partners Managing discounts and distributor margins Setting up and Retiring DB channels and guide on standard operating procedures

Market Share

Improve market share by increasing net distribution and weighted distributionActivate brands - Pack wise & channel wise activities to improve Market ShareEnsure asset productivity and drive corporate/regional marketing agendaDevelop team capabilities to address channel partner stability related issuesUnderstand financial impact of promotions in the territory, rationalize and ensure clear communication and adherence of promotionsPossess high competition intelligence in constant monitoring of all competition

Team Building

Assess performance capability & providing development feedback to teamRecognize CEs on internal/external platforms Partner with Sales HR and drive Core People Processes across the team

Own the frontline functional skill development and Development Action Plan

Qualifications

Knowledge

FMCG sales overview Distribution Business Computer Proficiency – Excel, Word, PPT, Outlook Local Language and English ROI Understanding

Skills

Negotiation Communication People management Time Management Critical Thinking Analytical Ability Problem Solving

Qualifications

Any under graduation Post Graduation (Tier 2/3 College) Preferable MBA