Area Sales Manager – FMCG
Heritage Foods Ltd. · Bengaluru
- Experience2–7 yrs
- SalaryNot disclosed
- Work modeonsite
- Levelmid
- Posted21 Sept 2026
About Heritage Foods Ltd.
Heritage Foods Ltd. is hiring in Bengaluru in consumer goods. This role looks for around 2+ years of experience.
Skills
- secondary sales
- distribution expansion
- numeric distribution
- weighted distribution
- outlet expansion
- beat productivity
- market coverage
- retail execution
- freezer placement
- point-of-sale visibility
- merchandising
- product availability
- General Trade
- Modern Trade
- HoReCa
- Quick Commerce
- Sales Force Automation
- Distributor Management Systems
- distributor management
- field team management
The role
An area sales manager at a consumer goods company drives secondary sales and distributor management across general trade, modern trade, HoReCa, and quick commerce, using numeric distribution and retail execution to expand availability. The role also applies Sales Force Automation and Distributor Management Systems to improve market coverage, beat productivity, merchandising, and outlet expansion.
Full job description
This position is part of our business expansion and is intended to strengthen the existing sales team. We are looking for additional resources to support the increased business requirements.
Since the role has a strong focus on driving secondary sales, creating consumer demand through product availability and strengthening retail-level execution. Preferred from companies across the ice cream, beverages, confectionery, and chocolate sectors.
Ideal Candidate ProfileSecondary sales: Strong track record of driving distributor-to-retailer movement and consumer offtake, rather than focusing only on primary billing.
Distribution expansion: Experience in numeric/weighted distribution, outlet expansion, beat productivity, and effective market coverage.
Retail execution: Strong capability in Assets/ freezer placement, point-of-sale visibility, merchandising, and ensuring product availability at the retail level.
Channel management: Exposure to General Trade, Modern Trade, HoReCa, and Quick Commerce channels.
SFA/DMS: Hands-on experience with Sales Force Automation and Distributor Management Systems for tracking sales, distribution, market coverage, and execution compliance.
Team & distributor management: Ability to manage distributors, field teams, and market execution while delivering agreed sales and distribution targets.