Staff Specialist Digital Content Marketing Analyst

This role is the single point of truth for measuring content performance across the digital customer journey, connecting content impact to funnel progression, pipeline contribution, and customer experience. As a Content Analytics Specialist, you will own and evolve the measurement framework for content performance, translating content strategy into clear KPIs, funnel logic, and structured reporting. You will act as the business product owner for content analytics, defining requirements, managing implementation with analytics, data, and customer experience teams, and ensuring scalable, high-quality measurement capabilities are in place. The core focus of the role is not on building dashboards or technical implementation yourself, but on defining what needs to be measured and how, ensuring it is implemented effectively across systems and teams, and leveraging insights to drive continuous content and journey optimization. In addition, you will work closely with the Customer Experience (CX) team to integrate qualitative and quantitative customer insights, shaping the right questions, guiding analyses, and translating findings into actionable recommendations for content strategy and digital performance.

Your Role

Key responsibilities in your new role

Content Measurement Framework & KPI Definition

Define, own, and continuously evolve the content performance measurement framework aligned with business objectives and customer journey stagesDevelop a clear KPI tree linking content performance to funnel progression, lead generation, pipeline contribution, and customer experienceTranslate strategic content objectives into standardized, measurable metrics and definitions across channels and teams

Analytics Product Ownership & Implementation Management

Act as business product owner for content analytics, defining and prioritizing requirements for dashboards, tracking, and reportingCollaborate with analytics, data, and platform teams to ensure scalable implementation of measurement frameworksDefine and maintain measurement standards, taxonomies, and documentationEnsure alignment between content analytics, campaign analytics, and funnel definitions

Performance Analysis & Optimization

Leverage dashboards and analytics outputs to monitor performance and identify optimization opportunitiesAnalyze conversion drivers, engagement patterns, and content effectivenessDeliver regular performance deep-dives with actionable recommendationsTranslate complex data into clear narratives

Customer Insights Integration (Quant & Qual)

Work closely with the Customer Experience (CX) team to define key questions and analytical needsIntegrate quantitative performance data with qualitative customer insightsIdentify content gaps and unmet customer needsTranslate insights into concrete actions for improvement

Data Quality & Governance (Framework Ownership)

Define requirements and standards for data quality and consistencyCollaborate with relevant teams to ensure reliable data foundationsSupport reviews of data quality and measurement integrity

Your Profile

Qualifications And Skills To Help You Succeed

Master’s degree in field such as Business Analytics, Economics, Marketing, Data Analyst5+ years of experience in analytics or data-driven marketing rolesStrong experience in defining KPIs and measurement frameworksSolid understanding of marketing funnels and customer journeysExperience bridging business and analytics/technical teamsProven ability to translate data into actionable insightsStrong expertise in analytics and visualization tools such as Google Analytics, Google Tag Manager, Google Looker Studio, Tableau, Power BI, or similar platformsExperience with data visualization principles and translating data into compelling insightsFamiliarity with CRM and funnel tracking conceptsFamiliarity with qualitative research methods (e.g. interviews, audience research) is a plusStrong communication and stakeholder management skills

What We Offer:

The opportunity to shape and scale a global data-driven content strategy with high visibility and impactA high degree of autonomy and responsibility within a collaborative and innovative teamA dynamic work environment with strong cross-functional collaborationCompetitive salary and benefits package, including opportunities for professional growth and developmentAccess to cutting-edge analytics tools, technologies, and continuous learning opportunities

Contact:

umeshdatta.bamrule@infineon.com

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