Field Sales Management Assoc Coord

PepsiCo · Batala

  • Experience2–3 yrs
  • SalaryNot disclosed
  • Work modeonsite
  • Levelmid
  • Posted15 Sept 2026
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About PepsiCo

PepsiCo is hiring in Batala in consumer goods. This role looks for around 2+ years of experience.

Skills

  • FMCG sales and distribution
  • Microsoft Excel
  • Microsoft Word
  • Microsoft Outlook
  • ROI Model
  • negotiation
  • communication
  • people management
  • time management
  • critical thinking
  • analytical ability
  • problem solving

The role

A field sales executive at a consumer goods company plans FMCG sales and distribution, develops distributor networks, and coaches sales representatives using Microsoft Excel and ROI Model. The role drives outlet expansion, weighted distribution, stock availability, and market execution through negotiation and people management.

Full job description

Overview

CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Sec Value Achievement Vs. PlanOutlets/Distribution Addition Range Selling (Including focus on innovation)%age Outlet billedOrder Cancellation Rate

Market

Delivering Secondary monthly targets and Gross Revenue growthPlanning routes efficiently to increase productivityIncrease Net Distribution by increasing number of outlet servedIncreases Weighted Distribution by increasing SKU count in existing outlets Ensuring stock availability and Rack Execution as per planogram Relationship building in the market to maximize customer satisfaction

Training & Communication

One-on-One training of PSRs to develop business understanding & sales capabilityMonthly target setting for each salesmen Works with salesmen in market to coach him/her on market executionMonitors salesmen performance using regular sales reportsCommunicates incentives and motivates salesmen to achieve targets

Distributor

Distributor/Hub/Spokes appointment and retirement for territoriesManaging DB health (ROI) by ensuring adherence to Joint Business plan Jointly responsible for recruitment and retention of sales representativesMinimizing expiry/stales by ensuring FIFO and stacking norms of productsTracking correct and timely delivery of orders in the marketEnsuring food compliance of every distributor

Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Competencies

Knowledge1. FMCG Sales and Distribution Model2. Computer – Excel, Word, Outlook3. Local language (good to have) and Basic English 4. Data proficiency – ROI ModelSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Key Interfaces

Internal

Area Sales ManagerMarket Development ManagerSales Development ManagerRevenue ManagerSupply Chain ManagerUnit Finance ManagerUnit HR Manager

External

CustomersDistributorsSalesmen | 3rd Party

Qualifications

Any under graduation or Post Graduation

Experience

2 Years- FMCG/ Similar Sales and Distribution