Field Sales Management Assoc Coord

PepsiCo · Batala

  • Experience2–3 yrs
  • SalaryNot disclosed
  • Work moderemote
  • Levelmid
  • Posted15 Sept 2026
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About PepsiCo

PepsiCo is hiring in Batala in consumer goods. This role looks for around 2+ years of experience.

Skills

  • FMCG sales and distribution
  • Microsoft Excel
  • ROI models
  • Negotiation
  • People management
  • Analytical ability

The role

A field sales manager at a consumer goods company plans FMCG sales and distribution, coaches distributor sales teams, and drives outlet expansion, range selling, and route productivity through Excel and ROI models. The role builds distributor relationships and executes market coverage.

Full job description

Overview:

CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities:

Sec Value Achievement Vs. Plan

Outlets/Distribution Addition

Range Selling (Including focus on innovation)

%age Outlet billed

Order Cancellation Rate

Market

Delivering Secondary monthly targets and Gross Revenue growth

Planning routes efficiently to increase productivity

Increase Net Distribution by increasing number of outlet served

Increases Weighted Distribution by increasing SKU count in existing outlets

Ensuring stock availability and Rack Execution as per planogram

Relationship building in the market to maximize customer satisfaction

Training & Communication

One-on-One training of PSRs to develop business understanding & sales capability

Monthly target setting for each salesmen

Works with salesmen in market to coach him/her on market execution

Monitors salesmen performance using regular sales reports

Communicates incentives and motivates salesmen to achieve targets

Distributor

Distributor/Hub/Spokes appointment and retirement for territories

Managing DB health (ROI) by ensuring adherence to Joint Business plan

Jointly responsible for recruitment and retention of sales representatives

Minimizing expiry/stales by ensuring FIFO and stacking norms of products

Tracking correct and timely delivery of orders in the market

Ensuring food compliance of every distributor

Facilitating development of distributor on PepsiCo sales competencies

Qualifications:

Competencies

Knowledge1. FMCG Sales and Distribution Model2. Computer – Excel, Word, Outlook3. Local language (good to have) and Basic English 4. Data proficiency – ROI ModelSkills1. Negotiation2. Communication3. People management 4. Time Management 5. Critical Thinking 6. Analytical Ability 7. Problem Solving

Key Interfaces

Internal

Area Sales ManagerMarket Development ManagerSales Development ManagerRevenue ManagerSupply Chain ManagerUnit Finance ManagerUnit HR Manager

External

CustomersDistributorsSalesmen | 3rd Party

Qualifications

Any under graduation or Post Graduation

Experience

- 2 Years- FMCG/ Similar Sales and Distribution