Regional Sales Manager - Industrial Adhesives & Tapes

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Job Description:

About the Role

We are looking for an experienced Regional Sales Manager – South India to lead the growth of our Industrial Adhesives & Tapes business across the region.

This role combines strategic sales leadership, technical solution selling, key account management, channel development and people leadership. You will work closely with customers and cross-functional teams to identify new opportunities, solve complex application challenges and deliver sustainable, profitable growth.

The ideal candidate brings strong industrial B2B experience, commercial acumen, a customer-first mindset and the ability to build and lead a high-performing sales organization.

Key Responsibilities

1. Regional Business Leadership

Develop and execute the South India sales strategy in partnership with Division leadership to achieve revenue, growth and profitability objectives.

Translate market insights, customer needs and competitive intelligence into actionable business plans.

Identify new industries, applications, customers and market opportunities for Industrial Adhesives & Tapes.

Manage the regional sales budget and optimize resources to maximize business impact.

Track business performance and take timely corrective actions to deliver results.

2. Customer & Market Development

Build strong, long-term relationships with strategic customers and key decision-makers.

Lead complex sales opportunities, commercial negotiations and large customer engagements.

Understand customer processes and application requirements to position the right adhesive and tape solutions.

Drive new customer acquisition, product conversions, specification wins and expansion of existing accounts.

Partner with Technical Service, Application Engineering, Marketing and other functions to develop customer-focused solutions.

3. Channel & Go-to-Market Excellence

Develop and execute an effective route-to-market strategy across the region, leveraging direct and channel sales.

Build, develop and motivate distributors and channel partners to expand market reach and improve business performance.

Establish joint business plans with key channel partners and monitor execution.

Identify opportunities to strengthen market coverage and improve channel productivity.

4. Sales Operations & Commercial Excellence

Maintain a robust sales pipeline and ensure disciplined opportunity management.

Drive accurate sales forecasting and effective use of Salesforce/SFDC across the sales organization.

Monitor revenue, profitability, pricing, product mix and other key business metrics.

Use data and analytics to identify trends, diagnose performance gaps and support business decisions.

Provide regular business reviews, market updates and forecasts to Division leadership.

5. People Leadership & Capability Building

Lead, coach and develop the regional sales team to achieve business objectives.

Establish clear priorities, performance expectations and development goals for team members.

Build sales capability through coaching, mentoring and field-based development.

Support recruitment and onboarding of sales talent and build a strong succession pipeline.

Create a culture of accountability, collaboration, customer focus and continuous improvement.

6. Compliance & Organizational Leadership

Ensure adherence to corporate policies, professional standards and quality requirements.

Act consistently with the company's values, ethical standards and commitment to responsible business practices.

Actively participate in relevant corporate and Division initiatives.

Basic Qualifications

Bachelor’s degree in Engineering or Science.

10+ years of core industrial B2B sales experience.

Proven experience managing sales teams and regional business.

Strong understanding of industrial customers, sales cycles and solution-based selling.

Demonstrated experience in achieving revenue and business growth objectives.

Willingness to travel extensively across South India.

Preferred Qualifications

MBA or postgraduate qualification in Sales, Marketing or Business Management.

Experience in Industrial Adhesives & Tapes, specialty chemicals, engineered materials or related industrial solutions.

Experience working with manufacturing customers and technical applications.

Experience managing strategic/key accounts and complex negotiations.

Experience with Salesforce/SFDC or similar CRM platforms.

Key Competencies

Strategic Sales Leadership

Customer & Key Account Management

Industrial Solution Selling

Business & Financial Acumen

Channel & Market Development

Data-Driven Decision Making

Leadership & Coaching

Negotiation & Influencing

Cross-Functional Collaboration

Measures of Success

Success in this role will be reflected through:

Achievement of regional revenue and profitability objectives

Sustainable growth across existing and new customers

Expansion into new applications, industries and markets

Strong strategic account and channel performance

Effective pipeline and forecast management

Improved sales team capability and performance

Strong customer engagement and solution adoption

Disciplined execution of the regional sales strategy

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