Lead Global Marketing & Analytics

Key Responsibilities:Manages projects for products in different stages of lifecycle thus requiring frequent interaction and collaboration with Medical affairs, Regulatory, Finance, Clinical, Alliance management as well as Glenmarks affiliates and partners.Analyses external and internal customer data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software toolsResearch and analyse the latest marketing trends, customer behaviour, and competitors products and strategies to identify the best marketing practicesDevelopment of forecast, business cases, Pricing strategy, launch sequence in evaluating commercial opportunities as well as building launch strategiesProduce meaningful KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights. Create and manage Gantt charts for various projects and utilize analytical tools and compile relevant data into easy-to-understand reportsWork closely with markets/affiliates for launch readiness, in close collaboration with different cross functional teams, aligned with the brand and portfolio launch strategies in accordance with Long Range Planning.Manage and implement various marketing materials, including website copy, promotional emails and newsletters, paid ads, landing pages, and case studies across multiple marketingProvides actionable overall market and customer insights to address key strategic questions. Responsible for tracking, reporting, and analysing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports

Key Skills

Comfortable multitasking, excellent organizational skills and good at prioritizing under minimum supervision; experience with managing cross functional teamsA firm grasp of mathematical and statistical concepts. Knowledge of data structures, analytics techniques, and management applications is preferred.Strong strategic and analytical capabilities, with demonstrated experience in analysing complex datasets, collecting data, effectively synthesizing the analytics/data to form a complete, cohesive picture.Excellent written, communication, and analytical skills; tech-savvy, detail-oriented, and an effective communicatorA good understanding of the pharmaceutical industry and the phases of drug development; previous experience requiredDeep understanding of datasets and platforms like IQVIA, Drug Pricing Intelligence (POLI), IRP (International Reference Pricing and Sequencing) etc.Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook), Digital

Interested candidates can apply by sending their resume and application form to Sagar.Goswami@glenmarkpharma.com with subject line as Application for Lead Global Marketing & Analytics latest by 14th February 2025 .