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Group Product Manager at Intas — Ahmedabad

Experience5–9 yrs
SalaryNot disclosed
Work modeonsite
Levelsenior
Posted22 Sept 2026

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About Intas

Intas is hiring in Ahmedabad in pharma biotech. This role looks for around 5+ years of experience.

Skills

therapeutic-area strategies
product launches
product lifecycle management
market research
IQVIA/AWACS
promotional campaigns
sales force effectiveness
prescription audits
market share analysis
ROI analysis

The role

A product marketing manager at a pharmaceutical company develops therapeutic-area strategies, leads product launches, and interprets market research and IQVIA/AWACS. The role also manages product lifecycle planning and promotional campaigns.

Full job description

Key ResponsibilitiesStrategic Brand Management

Develop short-term and long-term brand strategies for assigned therapeutic areas.

Analyze market trends, competitor activities, prescription behavior, and customer insights.

Identify growth opportunities and drive portfolio expansion.

Manage product lifecycle from launch planning to maturity.

Product Launch & Portfolio Management

Lead new product launches and line extensions.

Develop launch strategies, positioning, pricing, and promotional plans.

Monitor product performance and recommend corrective actions.

Marketing Planning & Execution

Prepare annual marketing plans and operating budgets.

Design promotional campaigns and promotional materials.

Ensure effective implementation of marketing initiatives across regions.

Team Leadership

Lead and mentor Product Managers and Assistant Product Managers.

Set performance objectives and monitor team productivity.

Foster innovation and strategic thinking within the marketing team.

Sales Force Effectiveness

Work closely with sales teams to achieve brand objectives.

Conduct cycle meetings, product training sessions, and field visits.

Develop sales tools and brand communication strategies.

Market Research & Analytics

Monitor prescription audits, market share data, and sales trends.

Interpret IQVIA/AWACS market data and generate actionable insights.

Evaluate campaign effectiveness and ROI.