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Area Sales Manager-Personal Loan (DSA) at IDFC FIRST Bank — Ahmedabad

Experience5–10 yrs
SalaryNot disclosed
Work modeunknown
Levelsenior
Posted13 Sept 2026

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About IDFC FIRST Bank

IDFC FIRST Bank is hiring in Ahmedabad in financial services. This role looks for around 5+ years of experience.

Skills

Personal Loan Sales
Direct Selling Agents
Channel Strategy
Portfolio Quality
Regulatory Compliance

The role

An area sales manager in a banking and lending company acquires personal-loan customers through Direct Selling Agents, grows the personal-loan asset base, and manages channel performance, portfolio quality, and digital alliances. They design channel strategies, mentor sales teams, improve customer journeys, and coordinate with product and collections functions. Their skills include personal-loan sales, Direct Selling Agents, channel strategy, digital alliances, portfolio quality, regulatory compliance, customer engagement, and team coaching.

Full job description

Job Requirements

About the Role

The Area Sales Manager – Personal Loan (DSA) is responsible for driving the acquisition and growth of the Personal Loan business across designated geographies through Direct Selling Agents (DSAs). This role focuses on expanding the asset base, ensuring profitability, and maintaining portfolio quality. The incumbent will collaborate with cross-functional teams including Product, Collections, and Digital Alliances to deliver best-in-class lending solutions and a seamless customer experience. The role also involves mentoring teams, driving digital enablement, and fostering a customer-centric culture.

Key Responsibilities

Acquire Personal Loan customers from the identified segment and generate referrals within the assigned catchment area.Grow the Asset Under Management (AUM) for Personal Loans and ensure achievement of revenue, cost, profitability, and portfolio quality targets.Collaborate with the Product Head – Personal Loans to deliver tailored funding solutions and ensure DSTs are appropriately incentivized.Design and implement channel mix strategies and build strong relationships with digital marketplace partners and key alliances.Create a seamless and fulfilling customer journey to enhance satisfaction and loyalty, positioning IDFC FIRST Bank as the preferred banking partner.Oversee distribution channel performance through RM training, enablement, integration of alliance channels, improved turnaround time (TAT), and targeted interventions in low-productivity locations.Ensure adherence to internal compliance standards and regulatory frameworks.Partner with the Head of Collections to reduce net credit loss and delinquency rates.

Secondary Responsibilities

Support digital transformation initiatives and contribute to process innovation.Provide market insights and feedback to improve product offerings and customer engagement strategies.

Managerial & Leadership Responsibilities

Mentor and coach senior team members to install a culture of customer centricity, innovation, compliance, and integrity.Create an environment that encourages automation and digital enablement to holistically meet customer needs.Attract and retain top talent to support the bank’s rapid growth objectives.

Education

Graduation: Any discipline

Experience

5-10yrs experience in BFSI