Area Sales Manager

About atombergatomberg is a technology-driven consumer durables brand focused on creating innovative, energy-efficient products for Indian consumers. As we continue to scale our offline retail presence, we are looking for an energetic and results-oriented Area Sales Manager to drive our General Trade business in Agra.Role OverviewThe ASM will be responsible for owning the Agra territory, delivering sales targets, expanding distribution, strengthening the retailer network, and ensuring excellent market execution.This role requires a strong understanding of General Trade and the ability to build productive relationships with distributors and retailers while driving consistent secondary sales.Key Responsibilities1. Territory & Sales OwnershipOwn the overall business performance for the assigned Agra territory.Deliver monthly, quarterly, and annual sales targets.Drive both primary and secondary sales through the distributor and retail network.Develop territory-wise plans to achieve growth and market penetration targets.Identify new business opportunities and underpenetrated markets.2. Distributor ManagementManage existing distributors and ensure healthy business performance.Identify and onboard new distributors wherever required.Monitor distributor stock, ROI, outstanding payments, claims, and overall health.Ensure optimum inventory levels and product availability.Build strong, long-term distributor relationships.3. Retail ExpansionExpand the retail footprint across Agra and surrounding markets.Identify, onboard, and activate new retailers/dealers.Improve outlet productivity and drive repeat sales.Ensure product availability, visibility, merchandising, and brand compliance at stores.Build relationships with key retailers and local market influencers.4. Market ExecutionSpend significant time in the market with regular beat and outlet visits.Ensure effective implementation of schemes, promotions, and trade initiatives.Track competitor pricing, offers, products, launches, and market activity.Identify execution gaps and take immediate corrective action.Support new product launches and ensure strong retail visibility.5. Team ManagementManage and mentor the frontline sales team / sales officers in the territory, as applicable.Set daily and monthly priorities for the team.Conduct regular performance reviews and market working.Improve team productivity through coaching and on-ground training.6. Business Reviews & AnalyticsTrack primary sales, secondary sales, stock, distribution, and outlet productivity.Review territory performance against targets on a regular basis.Prepare accurate sales forecasts and business plans.Share market insights and competitor intelligence with the Regional Sales Manager.Use sales data to identify gaps and growth opportunities.Candidate Requirements3–7 years of experience in sales, preferably in General Trade.Experience in consumer durables, electricals, appliances, fans, lighting, electronics, FMCG, or related categories preferred.Strong understanding of distributor-led General Trade sales.Prior experience in the Agra market is strongly preferred.Demonstrated track record of achieving and exceeding sales targets.Strong distributor and retailer management skills.Good negotiation, communication, and interpersonal skills.Strong market knowledge and willingness to travel extensively within the territory.Graduate degree preferred.Comfortable working in a fast-paced, high-growth environment.